Protests in Mexico City erupted into violence on Friday as residents expressed their anger towards the rising cost of living fueled by an influx of tourists and foreign nationals. The demonstration, which initially started peacefully, escalated to vandalism and damage to multiple businesses, including a Starbucks and local banks, as activists voiced their demand for affordable housing and an end to gentrification.

With over a dozen businesses affected, tensions highlighted the struggle many locals face as rents have surged in desirable neighborhoods catering to tourists and expatriates. The demonstration attracted hundreds, who marched with slogans reading, “Your new home is an invasion,” and “We shouldn’t feel like foreigners in our own land.” Officials condemned the violence, labeling the protests as “xenophobic” given the city’s long history of being a sanctuary for migrants.

César Cravioto, Mexico City’s government secretary, condemned the attack and urged peaceful protest, stressing that the city thrives on its multiculturalism. Meanwhile, Governor Carla Brugada acknowledged the ongoing issues stemming from gentrification and assured residents that measures are being taken to enhance the availability of affordable housing.

In recent years, neighborhoods like Roma and Condesa have transformed dramatically, attracting a significant number of digital nomads seeking lower living expenses. However, the city, where the average monthly salary sits at approximately $370, faces increasing pressures on housing availability amid this tourism boom.

The grassroots group Frente Anti Gentrificación Mx, which helped organize the protests, framed the situation as a struggle against “American imperialism,” calling for action against what they perceive as a form of modern colonialism. This event is representative of a wider movement against mass tourism that has seen similar upsurges in cities across the globe, echoing frustrations in Europe and beyond.