The rhythmic pounding of the hammer resonates through Sadashiv Sanake's dim workshop in Kolhapur, Maharashtra, as he meticulously crafts the region's iconic Kolhapuri leather sandals. The rich tradition, with roots tracing back to the 12th century, has been threatened by the recent launch of a footwear line by the luxury fashion house Prada, sparking outrage among local artisans who accuse the brand of plagiarism. While Sanake can produce only eight to ten pairs a day, the local sandal trade, which once flourished, is now struggling under challenging conditions and low wages.

The controversy erupted when Prada's footwear debuted at Milan Fashion Week, mirroring the artisan's culturally significant designs without acknowledging their provenance. The backlash was immediate, flooding social media with claims of cultural theft and prompting a public acknowledgment from Prada. Local politicians and industry groups now rally behind the artisans in a bid for recognition of their craft's rich history.

Historically, Kolhapuri sandals have been handcrafted by the marginalised Charmakar community through generations. Despite royal patronage in the early 20th century, most artisans today face dire working conditions. Sunita Satpute, another artisan, expressed dissatisfaction with her earnings of merely $4 to $5 a day, indicating a lack of fair compensation that discourages younger generations from continuing this traditional craft.

Challenges have compounded since the BJP's rise to power in 2014, which led to a ban on cow slaughter impacting leather supply, ultimately increasing production costs. Additionally, artisans confront synthetic imitations saturating the market, vastly preferred by consumers seeking affordable alternatives.

Despite Kolhapuri sandals being protected under the Geographical Indication (GI) mark, case law lacks international enforcement against design theft. Advocates suggest that India could leverage the TRIPS agreement at the WTO, but logistical hurdles present barriers to action.

MCCIA president Lalit Gandhi indicates steps are being taken to patent the Kolhapuri design, establishing legal safeguards for the artisan community moving forward. However, calls for ethical recognition and royalty arrangements are growing stronger among experts, emphasizing a shift in cultural valuation and its significance.

While some argue that Prada’s involvement could uplift the Kolhapuri sandal's status, the immediate need remains: artisans seeking a share of the financial benefits and protection against exploitation as their heritage gains global attention. Already, demand has surged, revealing the dual-edged nature of this controversy; artisans are witnessing increased inquiries from international clients.

Efforts are underway in the courts to demand compensation from Prada, as a meeting for collaboration discussions is anticipated. Meanwhile, the Kolhapur artisans continue their fight, aiming not only for financial recognition but respect for their historical craft within the global fashion narrative.