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Fashion designer Willy Chavarria has publicly apologized after his collaboration with Adidas Originals faced significant backlash for what many have labeled "cultural appropriation." The controversy centers around the Oaxaca Slip-On, a shoe inspired by traditional leather huaraches crafted by Indigenous artisans from Mexico.
The footwear has drawn criticism from various quarters, including Mexican President Claudia Sheinbaum, who highlighted the common issue of large global companies taking designs and ideas from Indigenous communities without proper recognition or compensation. Reports indicate that the shoes were manufactured in China without consulting or crediting the original artisans.
In a statement shared with the BBC, Chavarria expressed his sincere regret for not collaborating directly with the Oaxacan community: "I am deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community." The designer emphasized the importance of honoring Oaxaca's rich cultural heritage, stating, "The name Oaxaca is not just a word; it's its living culture, its people, and its history."
In response to the growing criticism, promotional materials related to the Oaxaca Slip-On have been removed from both Adidas' and Chavarria’s social media platforms. Chavarria acknowledged that his actions did not reflect the respect and collaborative spirit owed to the community whose artistry inspired the product. He stated, "I know love is not just given - it is earned through action."
Adidas has reportedly communicated with Mexican authorities, indicating their commitment to addressing the concerns raised. According to Mexico's deputy culture minister Marina Nunez, the company has reached out to discuss possible "restitution to the people who were plagiarised." The brand, upon receiving feedback, expressed appreciation for the cultural richness of Mexico's Indigenous peoples and has shown interest in seeking ways to mend the damage done.
Fashion designer Willy Chavarria has publicly apologized after his collaboration with Adidas Originals faced significant backlash for what many have labeled "cultural appropriation." The controversy centers around the Oaxaca Slip-On, a shoe inspired by traditional leather huaraches crafted by Indigenous artisans from Mexico.
The footwear has drawn criticism from various quarters, including Mexican President Claudia Sheinbaum, who highlighted the common issue of large global companies taking designs and ideas from Indigenous communities without proper recognition or compensation. Reports indicate that the shoes were manufactured in China without consulting or crediting the original artisans.
In a statement shared with the BBC, Chavarria expressed his sincere regret for not collaborating directly with the Oaxacan community: "I am deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community." The designer emphasized the importance of honoring Oaxaca's rich cultural heritage, stating, "The name Oaxaca is not just a word; it's its living culture, its people, and its history."
In response to the growing criticism, promotional materials related to the Oaxaca Slip-On have been removed from both Adidas' and Chavarria’s social media platforms. Chavarria acknowledged that his actions did not reflect the respect and collaborative spirit owed to the community whose artistry inspired the product. He stated, "I know love is not just given - it is earned through action."
Adidas has reportedly communicated with Mexican authorities, indicating their commitment to addressing the concerns raised. According to Mexico's deputy culture minister Marina Nunez, the company has reached out to discuss possible "restitution to the people who were plagiarised." The brand, upon receiving feedback, expressed appreciation for the cultural richness of Mexico's Indigenous peoples and has shown interest in seeking ways to mend the damage done.