In a move that sparked debate, Italian luxury brand Prada recognized the Indian influences behind its latest footwear line. This announcement comes in response to backlash over the design, which was unveiled at Milan Fashion Week and closely resembled the iconic Kolhapuri sandals, traditionally crafted in India's Maharashtra and Karnataka regions.
The sandals, featuring an open-toe braided style, were initially labeled by Prada simply as "leather footwear," without any acknowledgment of their Indian roots, which incited accusations of cultural appropriation. In a recent statement to the BBC, a Prada spokesperson clarified that the sandals are inspired by Indian craftsmanship, validating the traditional artisans whose legacies have influenced the design.
Following a letter from the Maharashtra Chamber of Commerce, Prada's head of Corporate Social Responsibility, Lorenzo Bertelli, remarked that discussions with local artisans are forthcoming to ensure meaningful collaboration. Kolhapuri sandals have a rich history dating back to the 12th century and carry a Geographical Indication (GI) status awarded by the Indian government, underscoring their cultural significance.
Local artisans expressed concern over the global brand's use of their design without giving appropriate recognition, with many stating that the value of their labor is undermined when commercialized by luxury labels. Notably, these handcrafted sandals are sold for just a few hundred rupees in India, contrasting sharply with Prada's higher price points.
This incident mirrors previous controversies where international brands have faced accusations of appropriating Indian culture, such as Gucci's mischaracterization of traditional attire during the Cannes Film Festival and mislabeling traditional South Asian textiles. Yet, amidst the criticism, there is a sense of pride among some artisans in Kolhapur, seeing the global spotlight as a recognition of their craft. New dialogues may offer pathways for mutual respect and appreciation of India's rich artisanal heritage.
The sandals, featuring an open-toe braided style, were initially labeled by Prada simply as "leather footwear," without any acknowledgment of their Indian roots, which incited accusations of cultural appropriation. In a recent statement to the BBC, a Prada spokesperson clarified that the sandals are inspired by Indian craftsmanship, validating the traditional artisans whose legacies have influenced the design.
Following a letter from the Maharashtra Chamber of Commerce, Prada's head of Corporate Social Responsibility, Lorenzo Bertelli, remarked that discussions with local artisans are forthcoming to ensure meaningful collaboration. Kolhapuri sandals have a rich history dating back to the 12th century and carry a Geographical Indication (GI) status awarded by the Indian government, underscoring their cultural significance.
Local artisans expressed concern over the global brand's use of their design without giving appropriate recognition, with many stating that the value of their labor is undermined when commercialized by luxury labels. Notably, these handcrafted sandals are sold for just a few hundred rupees in India, contrasting sharply with Prada's higher price points.
This incident mirrors previous controversies where international brands have faced accusations of appropriating Indian culture, such as Gucci's mischaracterization of traditional attire during the Cannes Film Festival and mislabeling traditional South Asian textiles. Yet, amidst the criticism, there is a sense of pride among some artisans in Kolhapur, seeing the global spotlight as a recognition of their craft. New dialogues may offer pathways for mutual respect and appreciation of India's rich artisanal heritage.
