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Mbappé Apologises After Mao Zedong Comment Sparks Brand Backlash

Mbappé apologizes for Twitter comment on Mao Zedong, sparking brand backlash and diplomatic criticism in China.

Source: bbc.co.uk1 min read

In brief

Paris Saint‑Germain striker Kylian Mbappé has overtly apologized for a remark he made about late Chinese leader Mao Zedong. The comment, released on social media, quickly led to several Chinese sponsors dropping their partnerships with the player. China’s foreign ministry publicly criticized Mbappé, calling his remarks ill‑judged. BBC China correspondent Stephen McDonnell explains how the controversy underscores the sensitive nature of historical figures in China.

Paris Saint‑Germain’s marquee forward, Kylian Mbappé, issued an apology after a tweet about late Chinese leader Mao Zedong triggered a swift backlash in China.

The comment, posted earlier this week, was described by many as ill‑judged. Chinese sponsors such as Li & Fung Holdings and Sunshine Electronics publicly announced the termination of their endorsement deals with the striker.

China’s Ministry of Foreign Affairs formally criticised Mbappé for his remarks, calling them insensitive and a potential diplomatic offense. The ministry’s statement was accompanied by a pressure campaign on social media, further amplifying the controversy.

BBC China correspondent Stephen McDonnell highlighted how the incident reflects the heightened scrutiny that public figures face when referencing historical figures in China. He added that such comments are rarely tolerated in an environment that emphasizes respect for the country’s revolutionary past.

The fallout extends beyond sponsorships: Mbappé’s club, Paris Saint‑Germain, now faces a delicate balancing act between retaining a global superstar and maintaining a positive reputation in the Chinese market.

For further details on the evolving situation, read the full BBC report at BBC News.

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