In brief
As Ecuador approaches its presidential election, President Daniel Noboa's popularity remains strong, fueled by his innovative campaign strategy utilizing cardboard cutouts and social media engagement, appealing particularly to the youth demographic.
Ecuador's presidential election is just around the corner, and the incumbent, President Daniel Noboa, is maintaining a remarkable level of popularity despite facing a tumultuous political landscape. Following a year filled with chaos, his campaign strategy has taken a unique and engaging form that resonates particularly well with the younger electorate, which is a significant portion of the voting population.During a recent rally in a Quito suburb, cardboard cutouts of Noboa, dressed in a variety of attire from formal suits to casual wear, were omnipresent, symbolizing his campaign's reach and creative communications approach. Approximately 20,000 of these cutouts are being distributed throughout the country, accentuating Noboa’s physical absence at certain events while ensuring his presence is felt everywhere. This has led to catchy phrases emerging among the public, such as “The cardboard is going to win,” emphasizing the innovative yet light-hearted nature of his campaign.Noboa, at only 37 years old, took office a mere 15 months ago after his predecessor’s resignation due to impending impeachment over corruption claims, giving him a challenging backdrop. His approach so far has been characterized more by his ability to engage through social media and viral trends than by specific policy proposals, positioning him as a youthful, dynamic leader capable of addressing the nation’s concerns regarding violence and corruption. This strategy has evidently struck a chord with many voters as they prepare to head to the polls on Sunday.
