The city of Riyadh welcomed the opening of the AlDirah Winter zone on November 2, 2026, with a festive parade that drew visitors to experience a blend of tradition and modernity. The Saudi Press Agency reported that the inaugural event marked the start of a 128‑day program celebrating the region’s heritage and culture within the broader seventh edition of Riyadh Season.
Located in the heart of the city, the new zone brings together AlDirah’s authentic markets and historic landmarks alongside contemporary shopping, dining, interactive activities, and entertainment. The Saudi Press Agency said the layout was designed to let visitors “discover AlDirah’s traditional markets and landmarks, alongside shopping, dining, interactive activities, and entertainment.”
The opening parade began at AlDirah Park, moved along Al‑Atayef Street, and concluded at Al‑Qaisariyah Square. According to the agency, the procession was accompanied by performances that reflected the distinctive atmosphere and identity of the area. Spectators gathered to enjoy the celebrations that highlighted the local heritage and culture as the parade set the tone for the week‑long festivities.
The agency noted that the AlDirah Winter program will run for 128 days, offering a wide variety of events that showcase the region’s traditional character, historic sites, and public spaces. The schedule is said to cover storytelling, craft workshops, food tastings, and musical performances, with activities tailored for visitors of all ages.
As part of the seventh edition of Riyadh Season, the zone contributes to the city’s broader effort to present a diverse array of entertainment, cultural, and sporting events. The Saudi Press Agency said that the season continues to provide visitors with a wide range of options that include concerts, performances, and public activities, giving the city a vibrant cultural landscape throughout the season.
Visitors to the opening parade reported a lively and inclusive atmosphere. The park and squares were filled with people eager to experience the historic markets and modern attractions offered by the new zone. The event was highlighted as a celebration of AlDirah’s distinctive features and heritage, giving attendees a chance to soak up the local traditions in an engaging setting.
Looking ahead, the organizers plan to maintain the vibrancy of the zone by offering new experiences and events throughout the 128‑day schedule. The Saudi Press Agency implied that the continued success of the zone will rely on its blend of heritage and contemporary attractions, as well as its ability to attract both local and international visitors during the Riyadh Season.
