Rosita Missoni, a prominent figure in the fashion world and co-founder of the recognizable Italian knitwear label Missoni, has passed away at the age of 93. The news of her death was confirmed by Attilio Fontana, the president of Italy's Lombardy region, who expressed heartfelt condolences and acknowledged the significant impact of Missoni's legacy in the world of fashion.
Founded in 1953 with her husband, Ottavio Missoni, the brand became iconic for its vibrant patterns and distinctive zig-zag designs, deeply associated with Italian craftsmanship. Rosita was born in 1931 in Golasecca, Lombardy, into a family of shawl-makers, which greatly influenced her journey into fashion. A pivotal moment in her life occurred during a study trip to London, where she met Ottavio while he was competing in the 400m hurdles at the 1948 Olympics.
Their partnership blossomed into one of the most notable legacies in fashion history. The couple began by establishing a machine-knitwear workshop in Gallarate, northwest of Milan. Their breakthrough came in 1958 when a Milanese department store requested hundreds of striped dresses labeled with the Missoni name. The brand catapulted to international fame following their first catwalk show in 1966, where they faced a fashion controversy that would later enhance their notoriety.
Rosita and Ottavio's joint venture flourished until Tai's passing in 2013. Their daughter, Angela, succeeded them, yet Rosita maintained her active involvement with the Missoni Home line, showcasing her enduring passion for design. Her legacy lives on through the colorful and innovative spirit of the brand, which remains a significant force in fashion today.
