Trump’s Favorability Among Hispanic Adults Declines as Economic Concerns Grow

Sat Oct 25 2025 10:43:35 GMT+0300 (Eastern European Summer Time)

A recent AP-NORC poll reveals that President Trump’s support among Hispanic adults has dropped significantly this year, amid rising economic distress and dissatisfaction with his handling of key issues.

The latest AP-NORC poll indicates a worrying decline in President Donald Trump’s favorability among Hispanic adults, dropping from 44% to 25% since earlier this year. Economic challenges are a major concern, with many Hispanic voters feeling increasing financial stress despite Trump's promises of economic growth. Recent policies on immigration and budget cuts are also contributing to dissatisfaction within this demographic, posing significant challenges for Republican efforts to retain support.

President Donald Trump has seen a significant drop in favorability among Hispanic adults, according to a new AP-NORC poll, which poses a potential challenge ahead of the 2024 elections. The poll, conducted in October, shows that only 25% of Hispanic adults hold a somewhat or very favorable view of Trump, down from 44% in a prior survey. This decline correlates with increasing dissatisfaction regarding the state of the economy and the direction of the country.

The survey also reveals a growing sentiment among Hispanic adults regarding economic challenges, with 73% believing that the country is heading in the wrong direction, up from 63% in March. Economic distress, including financial pressures highlighted by rising costs for groceries and housing, continues to affect this key voting demographic.

Many Hispanic voters were influenced by economic issues in the 2024 election. However, despite Trump’s claims promoting economic revival, many still express concern over financial stability, exacerbated by wage pressures and high living costs.

Adequately responding to the changing sentiments, Alejandro Ochoa, a warehouse worker in California who supported Trump in the last election, articulated his discontent, stating, the cost of groceries is too high, and buying a home is still unattainable for me. Ochoa's view reflects a broader dissatisfaction as many Hispanics grapple with financial uncertainties.

Moreover, there has been a noted decline in Trump’s approval among Hispanic Republicans—from 83% favorability last September to 66% in the latest poll—reflecting a general cooling of enthusiasm within this group.

Adding to concerns, Trump’s immigration policies and strict enforcement tactics continue to be contentious topics impacting his approval ratings among Hispanic voters. The latest poll indicates that 27% now approve of his handling of immigration, contributing to a downward trend in perceptions of his overall presidential performance.

The AP-NORC poll, which surveyed 1,289 adults from Oct 9-13, indicates that these trends could have significant implications for the Republican Party's strategy in reaching out to Hispanic voters moving forward.