In brief
Social media users in China have embraced a new trend involving images of Kris Jenner, using them on platforms such as Weibo and RedNote to invoke luck and prosperity. Thousands of posts have circulated in just a few days, with many jokingly changing their profile pictures to her image. Commenting on the trend, TikTok creator Marcelo Wang noted Jenner's presence as a respected businesswoman in the U.S. and how this resonates with Chinese values of hard work.
Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend, explaining it’s an homage to Jenner’s hard work ethics.
He stated, Cosplaying Kris Jenner is like a Gen Z funny way to manifest success, which indicates a light-hearted yet earnest desire for prosperity.
The phenomenon has also spread to Douyin, China's version of TikTok, both in videos using Jenner's image and explanatory content about the meme which has gained traction.
