Russia's Push for a New 'Super-App' Amidst Increasing Internet Blackouts

Mon Oct 20 2025 13:15:24 GMT+0300 (Eastern European Summer Time)

As censorship tightens, Russians are facing new restrictions on popular messaging apps like WhatsApp and Telegram, coinciding with the introduction of a state-controlled app, 'Max'.

In a significant shift, Russia imposes stricter regulations on popular messaging applications WhatsApp and Telegram, prompting a surge in the use of the newly-launched state-affiliated app 'Max'. Citizens are confronting increased censorship and internet blackouts, leaving them dependent on government-approved communication tools. The Kremlin's effort mirrors practices seen in authoritarian regimes, sparking concerns over privacy and data security.

Marina, a 45-year-old freelance copywriter, has relied on WhatsApp for her work and personal life for years. But one day last month that abruptly changed when a call to a colleague did not go through properly. They tried Telegram - another messaging app popular in Russia - but that did not work either.

She was one of millions of Russians facing new restrictions imposed in mid-August by Russia's media regulator, Roskomnadzor, on calls made through the two platforms - the country's most popular apps. The timing coincides with the rollout of a new 'national messenger' app known as Max, created by a Russian firm closely controlled by the Kremlin.

Monthly user numbers of WhatsApp and Telegram are estimated to be 97 and 90 million respectively — in a country of 143 million people. Interestingly, WhatsApp is particularly popular with older generations due to its ease of use.

In some parts of Russia, especially in remote areas, WhatsApp serves as a vital tool beyond casual communication, such as coordinating local transactions and sharing news. Both WhatsApp and Telegram offer end-to-end encryption, yet the government has mandated that user data be stored within the country.

The Kremlin's introduction of 'Max' is seen as a move toward centralized control of digital communications, drawing comparisons to China's WeChat. The app aims to be a comprehensive digital platform, potentially giving the state more oversight over digital interactions.

As part of a broader pattern of internet restrictions, the Russian government has recently initiated regular blackouts of mobile internet in various regions, impacting daily life for millions. According to reports, online communication is becoming increasingly difficult, pushing citizens to either rely on state-sanctioned applications or revert to more traditional means of communication.

This initiative reflects a systematic effort to streamline digital life under state control and raises pressing concerns about privacy and civil liberties in the face of rising government surveillance.