In brief
Following the Ukraine war, veterans are increasingly celebrated, with initiatives aimed at fostering community support and national pride.
When Ilya Rusinov returned to the workforce after healing from a vertebra injury sustained in the Ukraine conflict, he began teaching at a school but soon shifted his focus to a personal initiative. He established Zveno, or “Squad,” a patriotic club aimed at providing military training to various age groups, including teenagers. Initially facing challenges, the demand for his sessions grew, attracting instructors from similar organizations. Consequently, Rusinov decided to dedicate himself entirely to Zveno.Nearly three years post-injury from a mortar shell while fighting in Ukraine with the Wagner mercenary group, Rusinov epitomizes a broader trend among Russian veterans. They are increasingly enjoying a rise in societal status, as Russian officials emphasize their contributions through public engagements and opportunities for business ventures. This initiative seeks to create an environment where veterans are welcomed and appreciated, contrasting the aftermath of previous conflicts like Chechnya and Afghanistan, which left many veterans marginalized.Veterans now speak at schools as young as kindergarten age, with basic weapon training mandated in the curriculum starting in eighth grade. Major roads are adorned with billboards commending the bravery of soldiers, while the Kremlin prominently features veterans in high-profile positions. An hour-long daytime TV program on state-owned Rossiya 1, titled “Ours”, provides extensive coverage of veteran stories. This includes live performances of battlefield songs and personal anecdotes of courage, enhancing their public image. The Kremlin's focus on rebranding veterans as respected figures marks a significant shift in Russian society's engagement with those who served in contemporary conflicts.
