In the small Welsh communities of Trevethin and Penygarn, a political shift is underway as the anti-immigration party Reform U.K. gains unexpected traction. This transformation came to light during a recent local election where Stuart Keyte, a candidate from the party led by veteran Brexit campaigner Nigel Farage, captured attention—and not just for his political platform.

In a region marked by economic struggles and disillusionment with traditional Labour politics, Keyte faced an unusual campaign challenge when he was targeted by an egg-throwing incident. The attack, which occurred outside a local supermarket, did not deter him; rather, it seemed to energize his resolve. Drawing upon his military background as a former member of the Parachute Regiment, Keyte likened the experience to the intensity of combat: “The closer you get to the target, the more flak you get.”

Despite low voter turnout, which saw fewer than a quarter of eligible voters participating, Keyte emerged victorious with 457 votes in a municipality still largely under Labour control. This victory marks a significant milestone for Reform U.K., positioning it as a noteworthy player in the Welsh political landscape and hinting at broader changes among the electorate.

Local sentiments reflect a palpable frustration with the status quo, as residents seek alternatives that address pressing economic and social concerns. This evolving political climate resonates with many in Trevethin who have been left behind by traditional parties, prompting them to reconsider their allegiances.

As observed by local business owners and residents, the appetite for change is growing. Keyte’s successful campaign signals a new chapter in Welsh politics, as far-right agendas increasingly tap into the fears and needs of economically challenged communities. In a place where Labour has long been dominant, the emergence of Reform U.K. could reshape the political dynamics in the region.