Jeweller Pandora has announced it will transition from using silver in certain products to platinum-plating due to a significant increase in silver prices, which have more than doubled over the past year. Chief executive Berta de Pablos-Barbier stated that, while not planning to switch all jewellery to platinum, the company will reduce its silver offerings to around 25% to minimize exposure to its fluctuating price. Although platinum is costlier, Pandora will employ a special alloy to keep costs manageable. This shift is set to begin in 2026, with plans to plate jewelry initially through third-party services before moving production to its sites in Thailand and Vietnam by 2028. The move is seen as a way to enhance the durability of products, as consumer testing has indicated a strong acceptance of platinum among customers.