In brief
In response to the doubling of silver prices over the past year, Pandora will significantly reduce its silver offerings to just 25%, replacing it with platinum-plated jewelry. The transition is set to start in 2026 as the company aims to mitigate commodity sensitivities and improve product durability.
Jeweller Pandora has announced it will transition from using silver in certain products to platinum-plating due to a significant increase in silver prices, which have more than doubled over the past year. Chief executive Berta de Pablos-Barbier stated that, while not planning to switch all jewellery to platinum, the company will reduce its silver offerings to around 25% to minimize exposure to its fluctuating price. Although platinum is costlier, Pandora will employ a special alloy to keep costs manageable. This shift is set to begin in 2026, with plans to plate jewelry initially through third-party services before moving production to its sites in Thailand and Vietnam by 2028. The move is seen as a way to enhance the durability of products, as consumer testing has indicated a strong acceptance of platinum among customers.
