Labubu Dolls: The Viral Furry Sensation Taking the World by Storm

Sun Oct 19 2025 23:30:31 GMT+0300 (Eastern European Summer Time)

Discover how the whimsical Labubu dolls, a creation of Chinese toy maker Pop Mart, have captivated audiences globally, igniting passion and excitement among fans.

The Labubu phenomenon, characterized by its adorable and quirky elfin dolls, has seen a surge in popularity across the globe, thanks to celebrity endorsements and the allure of collectible blind boxes. Originally a unique creation from Pop Mart, the Labubu line has revolutionized the toy market and become a symbol of Chinese creativity and culture.

Labubu dolls, with their signature fluffy bodies, pointy ears, and mischievous smiles, have become a viral sensation, capturing the hearts of many, including celebrities like Rihanna, Dua Lipa, Kim Kardashian, and Lisa from Blackpink. Their rise to fame has garnered attention not only in China but around the world, making headlines as fans line up for the chance to own these quirky collectibles.

The character of Labubu originated from Hong Kong artist Kasing Lung’s “The Monsters” series, which features various characters alongside Labubu. The dolls, which come in “blind boxes”—an innovative packaging concept where consumers are unaware of which doll they’re purchasing—have fueled immense demand, leading to a remarkable boost in Pop Mart's sales and profits. Since its IPO on the Hong Kong Stock Exchange, Pop Mart has expanded globally, selling dolls in more than 30 countries.

Labubu’s accessibility and affordability contribute significantly to its overwhelming popularity, with base prices ranging from approximately $18 to $70. The character’s relatable design and playful charm also resonate with fans, sparking a subculture of collectors, many of whom are eager to showcase their latest finds on social media.

The increase in Labubu's popularity aligns with a broader trend, emerging post-pandemic, in which people sought the charm and whimsy of the doll as a form of emotional escapism. Support from online communities and influencers has further amplified its appeal, creating a frenzy around the dolls.

As Labubu's fame continues to bloom, the dolls serve not only as toys but as symbols of Chinese culture making its mark on the global stage. Analysts believe the buzz around Labubu and other collectibles mirrors the growing acceptance of Chinese creativity, as significant attention is directed toward various forms of cultural productions from the nation. With millions of fans engaging across platforms and unboxing videos garnering massive views, Labubu dolls have undeniably secured their reign in the world of popular culture.