In brief
After nearly three decades leading Versace, Donatella Versace is stepping down from her role as creative director, a position she held since 1997 following her brother Gianni Versace’s tragic death. Under her leadership, the brand expanded its creative horizon, launching hundreds of fashion campaigns and branching into hotel and automotive design. At 69, Donatella will transition into a brand ambassador role, continuing to support Versace's philanthropic efforts, as Dario Vitale, the former design director at Miu Miu, prepares to take the creative reins.
The news comes amid rumors of a potential acquisition by the Prada Group, raising questions about the future direction of the famed fashion house which was acquired by Capri Holdings for €2 billion in 2018. A statement from Capri Holdings praised Donatella for her pivotal contributions to the brand's worldwide success and emphasized the planned succession as a strategic move for the company's growth. In her heartfelt farewell on Instagram, Donatella expressed gratitude for the opportunity to uphold Gianni's legacy, noting the profound emotional connection she shares with the brand, which she considers integral to her identity. Noteworthy for her signature bold style, Donatella has dressed a plethora of A-list stars, forging a lasting impact on the fashion landscape since the brand's establishment in Milan in 1978.As the fashion world looks forward to Vitale’s fresh perspective, Donatella remains a cherished figure in the industry, with her legacy firmly anchored in Versace's vibrant identity.
