Pulitzer Prize-winning star Bad Bunny will headline the Super Bowl half-time show on February 8, 2024, at Levi's Stadium in Santa Clara, California. Known for topping Spotify's charts as one of the most-streamed artists, Bad Bunny will condense his hits into a captivating 15-minute performance.

In a football-themed statement, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, reflected, What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. His announcement follows a period of concern regarding the potential presence of Immigration and Customs Enforcement (ICE) at his concerts, which has influenced his decision to avoid U.S. venues during his world tour.

Bad Bunny's milestone performance will undoubtedly follow in the tradition of iconic artists preceding him—ranging from Rihanna to The Weeknd. With a legacy of three Grammy wins and being the leading nominee for this year's Latin Grammy Awards, he aims to use his Super Bowl spotlight to honor Puerto Rican culture. Jay-Z, whose company produces the half-time show, remarked, We are honoured to have him on the world's biggest stage, highlighting Bad Bunny's inspiring contributions.

Despite his recent decision to skip U.S. performances, he is slated to begin touring internationally in November, following a successful residency in Puerto Rico that attracted over 500,000 fans. The anticipation builds as fans eagerly await the Super Bowl, marking a significant moment for both Bad Bunny and the broader representation of Latinx artists in mainstream American entertainment.