In a fusion of culinary cultures, M&S has launched a limited-edition strawberries and cream sandwich in the UK, a twist inspired by Japan's beloved "furutsu sando." The sandwich, which features strawberries, whipped cream cheese, and sweetened bread, quickly became a top-seller shortly after its release, demonstrating the rising fascination for this unique treat.
The concept of fruit sandwiches may seem unconventional to UK palates, but these fruity delights boast a rich history in Japan, where they became popular after fruit shops started offering them as desserts for patrons. Recently, the sandwiches gained global attention on social media platforms, particularly as tourists flocked to convenience stops like 7-Eleven in Japan to savor these delights.
According to Shuko Oda, a chef at London's Koya restaurant, these sandwiches typically feature soft, spongy white bread with whipped cream paired with fruits such as strawberries or clementines. They are often artfully cut into triangles, showcasing the vibrant ingredients. In Japan, these treats are easily available at convenience stores and specialty shops, often served alongside savory options as a delightful snack for tea or coffee time.
While fruit sandwiches might spark debate about their categorization as "sandwiches," the UK has its own penchant for unconventional fillings. Bananas and jam have long graced the British sandwich landscape, along with innovations like the jibarito, made with plantains. The Oxford English Dictionary defines a sandwich broadly, encompassing a variety of fillings and preparations.
Just as the UK harbors a host of curious sandwiches—such as crisp sarnies and coronation chicken—the world offers an array of unique bread-based creations. From the Vietnamese bánh mì to the French croque monsieur and the New Orleans po' boy, each country adds its own flavors and flair to the sandwich genre. The Portuguese francesinha, a meat-lover's dream smothered in spicy sauce, and the Venezuelan arepa, crafted from corn flour, further exemplify the rich diversity of sandwiches available globally.
As more individuals embrace the idea of fruits in their sandwiches, British consumers are being encouraged to indulge in the innovation offered by Japan’s strawberry sandos, potentially transforming their traditional lunchtime options into something vibrant and exciting.
