The beloved Filipino fast-food chain Jollibee has recently come under scrutiny after complaints arose regarding its online raffle. The company reported that "fraudulent third parties" manipulated the raffle results, allowing multiple entries which violated the promotional rules. This incident prompted a brief investigation by the Philippine Department of Trade and Industry, which aimed to address transparency and fairness.
Last week, confusion erupted on social media when winners of the raffle were announced on Jollibee’s Facebook page. Many users expressed disbelief upon seeing the winners' names, some of which appeared artificially generated and uncharacteristic of Filipino naming conventions. Names such as Hobby Dynamics and Alfreda Corkery sparked skepticism, with some netizens suggesting they were concoctions of artificial intelligence rather than legitimate participants.
In its defense, Jollibee stated that it has already implemented corrective actions and disqualified the fraudulent winners. The fast-food giant also declared the suspension of further draws pending the reorganization of the raffle process. They ensured the public that they are committed to following all guidelines set by the authorities.
In light of these developments, the Department of Trade and Industry announced its intention to oversee the reinstatement of the raffle, emphasizing the importance of maintaining fairness and transparency in promotional activities.
Established in the 1970s, Jollibee has become a key player in the fast-food industry, heralded as a national symbol in the Philippines. With its signature offerings, including the famed Chickenjoy and a variety of burgers and spaghetti dishes, it has grown into a global brand, boasting over 1,600 outlets in 17 countries.
Last week, confusion erupted on social media when winners of the raffle were announced on Jollibee’s Facebook page. Many users expressed disbelief upon seeing the winners' names, some of which appeared artificially generated and uncharacteristic of Filipino naming conventions. Names such as Hobby Dynamics and Alfreda Corkery sparked skepticism, with some netizens suggesting they were concoctions of artificial intelligence rather than legitimate participants.
In its defense, Jollibee stated that it has already implemented corrective actions and disqualified the fraudulent winners. The fast-food giant also declared the suspension of further draws pending the reorganization of the raffle process. They ensured the public that they are committed to following all guidelines set by the authorities.
In light of these developments, the Department of Trade and Industry announced its intention to oversee the reinstatement of the raffle, emphasizing the importance of maintaining fairness and transparency in promotional activities.
Established in the 1970s, Jollibee has become a key player in the fast-food industry, heralded as a national symbol in the Philippines. With its signature offerings, including the famed Chickenjoy and a variety of burgers and spaghetti dishes, it has grown into a global brand, boasting over 1,600 outlets in 17 countries.
