On Valentine's Day, Joy Kalekye received alarming news from a friend urging her to check social media. A video portraying her, a then 19-year-old student from Nairobi, was circulating online. The video captured an incident where a man approached her, complimenting her appearance, but unbeknownst to her, he recorded the interaction. This is just one example of a global trend where men surreptitiously film women without their consent, leading to millions of views and severe backlash against the women featured in these videos.

The videos depict women who are approached in public spaces, offering unsolicited compliments or touching their hair, while the men often monetize these interactions on social media platforms. Activists and politicians in Kenya and Ghana are calling for justice, demanding the arrest of individuals who exploit women in this way.

Despite the outcry against the perpetrators, the female subjects of these videos often endure humiliation, with many facing blame and ridicule online. Brenda Yambo from the Federation of Women Lawyers in Kenya laments how society shifts focus from the men's misbehavior to scrutinizing the women’s choices and appearance.

Kalekye’s viral experience reflects the societal double standards that hold victims accountable for the unauthorized content created about them, prompting discussions about privacy rights and the ethics of content creation in the digital age. As campaigns unfold, there is a growing awareness and condemnation of this non-consensual filming, sparking calls for change and victim support.