In brief
As tourism in Japan surges, visitors are urged to venture off the beaten path to discover the nation's hidden gems beyond Tokyo, Kyoto, and Osaka.
Yokohama, Japan – In the past decade, Japan’s allure for international travelers shifted dramatically, aided by a weakened yen. In 2024, the country welcomed a staggering 36.9 million foreign visitors, marking a remarkable 47% increase from the previous year. While many flock to iconic spots like Tokyo, Kyoto, and Osaka, these popular destinations often overshadow Japan's lesser-known yet equally captivating locales.Andrew Faulk, a seasoned freelance photographer residing in Tokyo, emphasizes the importance of exploring beyond these well-trodden paths: “Traveling beyond the typical hot spots allows visitors to experience Japan’s true spirit — its culture, landscapes, and unique traditions.” With this perspective, he encourages travelers to discover the vibrancy and charm of places like Yokohama and Koyasan.One of Japan’s largest cities, Yokohama holds a unique position in the country’s history as one of the first ports to engage in foreign trade in the 1800s. This historical backdrop has cultivated a rich multicultural ambiance, with a bustling Chinatown that invites culinary exploration. Koyasan, famous for its serene monasteries and breathtaking mountainous terrain, offers a tranquil escape for those seeking spiritual and natural beauty. These destinations are not only less crowded compared to Japan's main cities, but they also provide a more authentic glimpse into the Japanese way of life.Travelers looking to create an unforgettable experience should consider adding these locations to their itinerary, thus enjoying a deeper connection with Japan’s culture and heritage.



