In brief
This festival marks the arrival of spring and the renewal of life, reflecting a rich cultural heritage.
Nowruz, also known as the Persian New Year, commenced on March 20, 2025, heralding a time of celebration characterized by life, renewal, and rebirth. The event is embraced by over 300 million individuals across Iran and beyond, and ‘Nowruz’ translates to “new day” in the Persian language. Traditional greetings exchanged during this time include “Nowruzetan pirooz,” which expresses wishes for a victorious new year.Tied to the spring equinox, Nowruz boasts roots that stretch back to the era of the Persian Empire. This ancient holiday has been celebrated for more than 3,000 years in various regions, including the Balkans, the Black Sea basin, the Caucasus, Central Asia, and the Middle East. Alireza Hedayati, president of the Iranian American Society of New York, notes that excitement builds as the days grow warmer in early spring, fueling a collective anticipation for Nowruz. As part of the cultural preparation, families engage in deep cleaning of their homes, a tradition akin to spring cleaning. As they prepare for the festivities, individuals partake in various customs, each resonating with themes of renewal and hope for the future.
