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Digital Gambling Disrupts Brazil's Iconic Animal Lottery

The rise of online gambling in Brazil poses a significant challenge to the long-established "jogo do bicho," a lottery long dominated by organized crime.

By Ana Ionova and Dado GaldieriSource: nytimes.com1 min read
Digital Gambling Disrupts Brazil's Iconic Animal Lottery
Image via nytimes.com

In brief

As digital gambling flourishes following its legalization in 2018, traditional lottery games like the "jogo do bicho" face threats from newer mobile apps, creating ongoing debates about regulation, addiction, and the shifting landscape of gambling culture in Brazil.

Brazil's iconic lottery, known as "jogo do bicho" or animal game, has been a part of the nation's pastime for over a century, often associated with illegal activity and criminal syndicates. The lottery flourished in the streets of Rio de Janeiro, where dreams translated into bets on animals represented by numbers. However, the landscape of gambling in Brazil is shifting dramatically with the rise of digital gambling. After the legalization of online gambling in 2018, apps have surged in popularity, attracting players like Taiza Carine da Costa. Since she was a child, Taiza has participated in the animal lottery. But recently, she has swapped her beloved betting on animals for digital slots, particularly a game called Tigrinho, which is inspired by a Chinese casino classic. Taiza divulged that the shift to online gambling has cost her approximately $80,000 in just two years as her addiction to mobile slots grew. The convenience and allure of potential winnings have led many in Brazil down a similar path, raising concerns about gambling addiction, especially among those with limited finances. This explosive growth in online gambling has ignited a heated debate in Brazil regarding the need for regulation and protection for lower-income individuals who could easily be harmed by the gambling craze. Moreover, the traditional animal lottery, tied to notorious criminal networks, finds itself at risk as the digital revolution unfolds. The future of betting in Brazil remains uncertain, with a looming clash between its storied past and an ever-evolving digital future.

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