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South Korean Court Upholds Label’s Control Over K-pop Sensation NewJeans

A legal ruling prevents NewJeans from pursuing independent commercial endeavors amid a conflict with their record label, Ador.

By Choe Sang-HunSource: nytimes.com1 min read
South Korean Court Upholds Label’s Control Over K-pop Sensation NewJeans
Image via nytimes.com

In brief

In a significant legal development, a South Korean court has ruled against K-pop group NewJeans’ departure from their record label, Ador, stalling the band’s plans for independent commercial activities following their allegations of mistreatment.

The popular girl group NewJeans, which has garnered a massive following, finds itself in a contentious dispute with its record label, Ador. A ruling issued on Friday by the Seoul Central District Court granted an injunction prohibiting the quintet from engaging in any commercial activities without the express consent of Ador. This ruling has serious implications for the members as it effectively halts any initiatives they had planned for releasing new songs, scheduling performances, or entering advertising agreements independently. The friction between NewJeans and Ador began last November when the group declared they were severing ties with the label, citing unfair treatment. Since then, they have referred to themselves as NJZ. In turn, Ador responded by filing a lawsuit to affirm its contractual rights over the group, setting the stage for this recent court battle. Following the ruling, NewJeans announced their intention to appeal, arguing that the court’s decision did not properly address the profound breakdown of trust that had occurred between the band and Ador. “We did not have the opportunity to fully present our factual background in court,” NJZ stated in a public announcement. On the other hand, Ador expressed satisfaction with the court's ruling, underscoring its position as the group's exclusive management agency. They pledged to continue supporting the artists and expressed hope for an early conversation with them. Despite the ongoing tension, both NewJeans and Ador confirmed that the group will still appear at the upcoming ComplexCon festival in Hong Kong this weekend. The conflict has garnered significant media attention, particularly after the changes in the management structure at Ador. The parent company, Hybe, which also manages global sensations like BTS, replaced Min Hee-Jin, the group's executive producer, as the head of Ador last year. The members’ public demand for her reinstatement, followed by Hybe's refusal, spearheaded their decision to move away from the label. Choe Sang-Hun, overseeing coverage of the situation, continues to monitor developments within South and North Korea, including K-pop's evolving landscape.

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