Traditionally, NFL half-times last for around 15 minutes, but for the Super Bowl, they are extended to about 30 minutes to accommodate elaborate performances. Kendrick Lamar's recent Super Bowl performance captivated an audience of 133.5 million viewers in the U.S., setting a new record. The half-time shows, which typically feature massive production values, have also featured A-list artists like Rihanna, Beyonce, and Lady Gaga. As excitement builds for the World Cup’s innovative half-time segment, fans eagerly anticipate which artists will grace the stage during this landmark event.
Coldplay to Curate Half-Time Show for 2026 World Cup Final

Coldplay to Curate Half-Time Show for 2026 World Cup Final
For the first time, spectators can look forward to a Super Bowl-style half-time performance at the World Cup final, with Coldplay at the helm of artist selection.
In a historic move, the upcoming 2026 World Cup, hosted by the USA, Canada, and Mexico, will feature a groundbreaking half-time show during its final match set for July 19, 2026, at MetLife Stadium in New Jersey. Notably, this marks the inaugural half-time entertainment at a FIFA World Cup final, enhancing the spectacle of this global event. FIFA President Gianni Infantino announced that Coldplay's lead singer, Chris Martin, alongside managing partner Phil Harvey, will play a vital role in designing a lineup of performers for the occasion. Infantino expressed excitement on social media, stating, "I can confirm the first-ever half-time show at a FIFA World Cup final in New York, New Jersey. This will be a historic moment for the FIFA World Cup and a show befitting the biggest sporting event in the world."