Traditionally, NFL half-times last for around 15 minutes, but for the Super Bowl, they are extended to about 30 minutes to accommodate elaborate performances. Kendrick Lamar's recent Super Bowl performance captivated an audience of 133.5 million viewers in the U.S., setting a new record. The half-time shows, which typically feature massive production values, have also featured A-list artists like Rihanna, Beyonce, and Lady Gaga. As excitement builds for the World Cup’s innovative half-time segment, fans eagerly anticipate which artists will grace the stage during this landmark event.