In brief
Many Latinx individuals, especially those with ties to Mexican heritage, express skepticism over the potential taste of the new cane sugar Coke amid President Trump's announcement.
Count Ivan Vasquez among those who aren't thrilled about the idea of Coca-Cola producing a cane sugar version of their iconic drink in the United States. Vasquez, who runs four Oaxacan-style Mexican restaurants in Southern California, worries that the authentic flavor of the Mexican version can't be matched. "Tijuana-style tacos in California don’t quite taste the same as the real thing. It’s going to get close, but you’re always going to miss that flavor," he remarked, expressing his sentiments after President Trump disclosed the plan which Coca-Cola has yet to confirm.The significant contrast arises from the fact that while most of the world, including Mexico, enjoys Coke made with cane sugar, the majority of American Coke is still produced with corn syrup — a cheaper alternative since its adoption in the 1980s. The distinct taste of "Mexican Coke" has gradually garnered a cult following across the U.S. since the company began importing it in 2005, particularly in areas with large Hispanic populations.Many Mexican Coke aficionados are willing to pay a premium for it. For instance, at the specialty store Tahona Mercado in San Francisco’s Nob Hill, a 355 milliliter glass bottle of Mexican Coke is priced at $3.50, which is significantly higher than the $1.50 cost of a can of American Coke found on popular online grocery services. Online discussions reflect this passion, with titles like "Mexican Coke just tastes better" flourishing on platforms like Reddit. This strong brand loyalty underscores the anxiety among fans about Coca-Cola’s new initiative, as they hope its authenticity isn’t compromised in pandering to the American market.
