For years, India's privileged class has found rendezvous in solemn Raj-era private clubs and gymkhanas, which have long served as bastions for the elite such as business moguls, senior government officials, and former royalty. These locations are steeped in tradition, equipped with bellboys and strict dress codes, and have been venues for crucial business negotiations unspooled over cigars and leisurely golf games. Yet, as India's economy adapts and evolves, a wave of modern members-only clubs is redefining exclusivity for a new generation of millionaires.
Soho House, an international chain that began in London, is embarking on a rapid expansion in India, with plans to launch new locations in Delhi and South Mumbai. The Mumbai branch—situated along the picturesque Juhu Beach—has become a hotbed of networking and creativity since its launch six years ago. Soho House embodies a philosophy that rejects the rigid hierarchies of yesteryear, welcoming innovative thinkers, creators, and entrepreneurs who feel disenfranchised by traditional elites.
Members of these modern clubs relish more than just exclusive atmospheres; they seek vibrant environments where they can foster connections and develop professionally. Reema Maya, an emerging filmmaker in Mumbai, credits her club membership with enabling her access to industry luminaries—opportunities that would otherwise be inaccessible without "generational privilege."
This rising interest extends beyond modern amenities and democratic inclusivity. The storied gymkhanas have become incredibly exclusive, with membership waitlists stretching for years, leaving a gap that savvy entrepreneurs and global brands are eager to fill. Reports suggest that over two dozen new members-only clubs are emerging, catering to India's growing pool of self-made entrepreneurs.
While these clubs represent a newfound accessibility, elite membership comes at a cost. For example, an annual membership at Soho House can exceed 320,000 Indian rupees (approximately $3,700). The exclusive nature of these clubs may parallel the widening wealth gap in the country, as India witnesses a boom in luxury markets amidst struggles for the average consumer.
This transformation is gaining speed—India is predicted to double its population of high-net-worth individuals in the coming years, indeed, an indication of the substantial business potential embedded within this demographic. As traditional norms are being challenged, the elite's seek for modern leisure spaces signifies a major cultural shift in contemporary India.
