Bain, the 24-year-old member of the K-pop group Just B, made headlines this month when he revealed his sexual orientation during a concert in Los Angeles. Decked out in a stylish fur coat and sunglasses, Bain seized the moment to tell his audience, "I'm [expletive] proud to be part of the LGBTQ community!" The crowd responded with roaring applause, and the singer immediately launched into Lady Gaga's empowering anthem, "Born This Way."
Speaking to the BBC from his studio in Seoul, Bain reflected on his experience of coming out, stating he wasn't anxious but rather focused on making a confident statement. In the context of South Korea's entertainment industry, where admitting to being gay is still considered a taboo, Bain's public declaration is a groundbreaking move.
"Some people warned me that coming out was risky, fearing a loss of fans," Bain shared. "But I realized society is evolving, and I might gain more than I lose in this journey." His coming out has raised the question: could this be a catalyst for change in a conservative industry?
Growing up, Bain (real name Song Byeonghee) struggled with his identity. He realized he was gay at the tender age of 12 but kept it hidden, believing it was forbidden. Through his journey in K-pop since debuting in 2021, Bain felt the weight of his hidden identity. It wasn't until he confided in his mother three years ago that he began to find a sense of relief, despite her initial resistance.
Encouraged by his bandmates, Bain chose to come out on stage at the end of his band's US tour this year. Since then, he has become an emblem of hope for many within the LGBTQ community and has received numerous heartfelt messages from fans who feel empowered by his bravery.
Public sentiment has shifted since Hong Seok-Cheon, the first Korean celebrity to come out in 2000, faced serious backlash. Attitudes are more accepting today, with surveys showing an increase in public support for LGBTQ rights. However, K-pop remains predominantly heteronormative, and fans still grapple with traditional gender roles reinforced by societal and religious norms.
Bain's coming out has not only cemented his place as a role model but also challenged the silence surrounding LGBTQ issues in K-pop. He aspires for a day when being gay will just be accepted as part of who he is, rather than a matter of discussion. "If my story gives strength to even one person in K-pop, then it was worth it," Bain expressed.
While he recognizes the slow pace of progress, he remains hopeful, believing that greater representation follows more open conversations. He recalls the encouragement and gratitude he received from fans after his announcement, realizing he should have made his truth known sooner. As Bain leads the charge for change, he symbolizes a newfound courage and resilience within the LGBTQ community in South Korea, paving the way for a more inclusive future in K-pop.
