Instagram has come under fire as multiple users report being wrongfully accused of violating child sexual exploitation rules, resulting in the suspension of their accounts. These unjust bans have caused significant emotional turmoil, financial strain, and a loss of cherished memories, with many claiming the allegations have caused them severe stress and isolation.

The BBC has connected with three individuals who faced account bans, all of whom have since had their accounts restored after reaching out to the media. One affected user from Scotland expressed his distress, sharing, "I've lost endless hours of sleep, felt isolated. It’s been horrible, not to mention having an accusation like that over my head."

Reports indicate that over 100 users have contacted the BBC regarding wrongful bans, highlighting the detrimental effects on their livelihoods and mental well-being. A growing petition now has over 27,000 signatures, aiming to hold Meta accountable for its AI-driven moderation failures, which many argue is deeply flawed. Additional forums on Reddit are brimming with similar accounts from users facing undue censorship.

David, one of those wrongly banned, was accused on June 4. Once he appealed the decision, his access to both Instagram and related social media platforms was terminated without clear communication about the alleged violations. He later found a Reddit community that revealed he was not alone, and after the BBC intervened with Meta, his account was reinstated within hours.

Faisal, a London student hoping to build a creative career, faced a similar ordeal after being banned on June 6. This incident affected his budding business as commissions he had taken through his account were halted. After similarly reaching out to the BBC, his account was reinstated, leaving him relieved but still concerned about the lasting impacts of the false accusations.

Salim, another user, echoed their experiences, expressing frustration at how appeals often go unanswered. He highlighted the ramifications for business accounts, stressing that AI systems are incorrectly identifying innocent individuals as offenders.

Though Meta has yet to address the specific situations of these users, it has acknowledged issues related to wrongful suspensions in certain areas. Furthermore, experts in social media moderation have pointed out that recent changes to community guidelines and a lack of transparency regarding AI errors may be contributing to this troubling trend.

Although the company insists it relies on both technology and human evaluations to ensure compliance with its policies, the overall lack of clarity around the moderation process remains a contentious issue. While Meta's policies on child sexual exploitation aim to protect users, the current execution is raising significant concerns among its community.