Adidas sues Australian label White Fox over four‑stripe design
German sportswear giant Adidas has filed a lawsuit against Australian fast‑fashion brand White Fox, claiming its four‑stripe clothing line infringes on Adidas’s trademarked three‑stripe logo.
The suit, lodged in the Federal Court of Australia, alleges that White Fox has sold and advertised apparel—including sweatpants, lounge shorts and socks—with four parallel stripes of equal width since March. Adidas describes the design as “substantially identical with or otherwise deceptively similar” to its own, and states it could lead consumers to associate the two brands.
Adidas has asked White Fox to stop selling and promoting the four‑striped items on several occasions, but the Sydney‑based company has refused. Adidas is seeking damages that include the profits White Fox has made from these products, plus interest and court costs.
Evidence supplied by Adidas shows direct comparisons of its own products against White Fox items, as well as images of billboards on buses and at bus stops advertising the four‑stripe line. The documents also argue that White Fox’s adverts sometimes feature people wearing genuine Adidas shoes, which could further blur brand distinctions.
White Fox, founded in 2013 by Greek‑Australian couple Georgia and Daniel Contos, has grown rapidly, generating AU$542 million in revenue in the year to June 2025—four times its 2022 figure. The company operates in Australia, the UK, the US and other markets.
