In brief
The Hong Kong Correctional Services Department released an AI‑created advert on 26 June to coincide with the International Day Against Drug Abuse. Viewers quickly pointed out the footage’s colourful, almost tasteful treatment of substances, leading to a backlash on social media. The department defended the clip, saying it was meant to deter use, not idolise it. The incident highlights the precarious balance between employing AI technology for public messaging and the risk of unintentionally glamorising prohibited behaviour.
The Hong Kong Correctional Services Department launched an artificial‑intelligence script on 26 June that showed drug addiction scenarios through colourful graphics and upbeat music. The visual was presented as a reminder of the risks of drug use during the International Day Against Drug Abuse and Illicit Trafficking.
Critics on social media complained that the clip made illicit substances appear desirable, citing the bright colours, rhythmic pacing and seemingly carefree societal context in which users were shown. The video also omitted any dark or realistic depiction of addiction’s harsh realities, which many viewers felt undermined its message.
In response, officials pointed out that the clip was designed to grab attention and provide an early warning, not to promote drug use. They also noted that the material had been simplified for wide dissemination and that it was not a marketing campaign.
The dispute has ignited a broader debate about how to use AI‑generated content for public health messaging. Academics and media specialists argue that designers need to balance engagement with ethical clarity when using artificial intelligence to shape public perception.
