The Hong Kong Correctional Services Department launched an artificial‑intelligence script on 26 June that showed drug addiction scenarios through colourful graphics and upbeat music. The visual was presented as a reminder of the risks of drug use during the International Day Against Drug Abuse and Illicit Trafficking.
Critics on social media complained that the clip made illicit substances appear desirable, citing the bright colours, rhythmic pacing and seemingly carefree societal context in which users were shown. The video also omitted any dark or realistic depiction of addiction’s harsh realities, which many viewers felt undermined its message.
In response, officials pointed out that the clip was designed to grab attention and provide an early warning, not to promote drug use. They also noted that the material had been simplified for wide dissemination and that it was not a marketing campaign.
The dispute has ignited a broader debate about how to use AI‑generated content for public health messaging. Academics and media specialists argue that designers need to balance engagement with ethical clarity when using artificial intelligence to shape public perception.
