Large crowds are gathered at Rio de Janeiro’s iconic Copacabana beach for a highly anticipated free concert by pop sensation Lady Gaga, set to commence this Saturday night. Brazilian officials predict about 1.6 million attendees, emphasizing the event's significance in boosting the local economy, with estimates suggesting a potential $100 million (£75 million) impact. This concert is part of Lady Gaga's promotional campaign for her newest album, Mayhem, featuring new hits like Abracadabra and Die With a Smile.
Eager fans, affectionately known as Gaga’s “Little Monsters,” have been lining up since early morning, seeking prime spots on the beach. The concert will be safeguarded by a robust security presence, consisting of 5,000 police officers, alongside high-tech surveillance measures including drones and facial recognition systems.
This isn’t the first free concert held in Rio; Madonna performed on the same beach in May 2024, funded similarly by the city. Fans from across Brazil have journeyed to attend the show. Luan Messias, a 28-year-old traveling from Itanhaem, shared his excitement about dancing to Abracadabra, while 22-year-old Alisha Duarte, who arrived early in the morning, expressed her eagerness despite the anticipated crowds.
Paulo Oliveira highlighted Lady Gaga's empowering message of individuality, stating it resonates deeply with fans. Excitement builds, with attendee Lai Borges declaring the concert will be an emotional experience filled with unforgettable moments. Thousands are poised for what promises to be a remarkable evening on one of the world's most famous beaches.
